When working with clients focused on fat loss, why not use the time honoured tradition of indiscriminate rapid weight loss that is the basis of all popular 'programs'? After all we could quite easily place clients on a Very Low Calorie Diet (VLCD), especially combined with inordinate amounts of Physical activity to reduce bodyweight. To up the ante we could use beta-adrenergic agonists to really ramp up metabolism. If we were really reckless we could use a by-product of explosive (TNT) manufacturing, however the potential for literally cooking yourself alive isn't too appealing to most clients or to the marketability of a health based business.
However, disregarding the last factor, most programmes use one or a combination of the above strategies to achieve a result with their members. Does it work? In the short term, absolutely, members will lose 'weight' at often quite considerable rates (usually the more overweight the individual the quicker or more 'impressive' the 'weight' lost).
Depending on the resolve of the dieter, this restrictive living can continue for a fair amount of time, usually 8-12 weeks. However, when their iron-will breaks, and it always does, the body has made a semi-permanent metabolic shift, that will not only regain all the fat lost, but will add some more for insurance. The body has multiple mechanisms to do this including but not limited to Leptin, Adiponectin, Glycerol and numerous other biological processes that will defeat a dieter EVERY SINGLE TIME. Not to mention, the muscle and bone loss that comes with rapid loss of bodyweight, which decreases the ability to control bodyfat.
Why do these companies use this strategy considering the futility and transient nature of the system? For two main reasons;
1- Ignorance of the physiology of the human body and the science of fat loss
2- A Genius Business Model. Whilst on the system, the dieter loses weight, emphasising the 'successfulness' of the strategies and products endorsed by the business. As soon as the member breaks down and cannot continue, as mentioned above, the weight piles back on. However, psychologically the dieter remembers that the system was successful and they personally failed by being too weak to adhere to the program. In reality it is the opposite, the program is an abysmal failure, but on the surface it appears the reverse is true. So they continue to oscillate between returning to the 'effective' system and when they inevitably fail, regaining weight plus 'insurance' when off the system. Each successive cycle causes a slight weight gain in itself plus a scenario where the body is set up to gain body fat at an increased rate.
There is no need to restrict food, or spend unendurable amounts of time exercising. Done correctly, a nutritional program, plus a minimal but strategic exercise component, that tweaks a few key components, will melt off the bodyfat while simultaneously building or at least maintaining muscle and bone mass. It will also allow a client to eat as much as they want of real, great tasting meals, at the same time enabling a client time to enjoy their precious (and ever decreasing in the current economy) leisure time.
If you would like to learn how to get lean for life, private consultations are available. Also look out for HPC-UK's Fat Loss Seminar coming up which will detail and provide resources for the HPC-UK Fat Loss Program.
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